Google My Business was launched in 2014, and it has quickly established itself as a must-have tool for any company. What is Google My Business, and how does it work? Why should you use Google My Business? What functions are offered to local firms and how do they use them? Let’s talk about it all in this article!
What is Google My Business?
“A free and straightforward tool that allows you to manage information about firms and organizations in Google services to make it easier for potential customers to find your business,” Google says of My Business. Simply put, this service shows business information in Google Search and Google Maps. There is no need to go to other sites because this is a kind of directory that displays all surrounding places. When a user conducts a local search, such as looking for a restaurant, salon, or business, Google My Business appears.
Local digital marketing and SEO services rely heavily on Google My Business. According to studies, 50% of users go to a store or office on the day they search for a local query (“* name”).
How users use Google My Business
Google My Business is used for a variety of purposes, including:
determine the company’s working hours;
find out how to travel to the office/store and the address;
without going to the website, phone the company from Search;
read a review or leave one;
look at photographs of the company and its products;
locate the firm’s website;
See what items or services are offered, as well as other information.
Who is Google My Business for?
Google My Business is appropriate for any business with a physical location, such as an office, a store, or a warehouse. Google My Business, for example, will not work if all of your workers work remotely and do not have access to a physical office. It also won’t work for internet stores. Google My Business, on the other hand, is a terrific tool for advertising if you have an office that you can visit (even if your clients mainly contact you online).
The service industry, which includes cleaning agencies, plumbers, pest control companies, and other businesses that work on the client’s premises, is exempt from having an office. Google My Business may display the service area in this situation.
Google My Business is ideally suited for restaurants, cafes, and other similar businesses.
How Google My Business Ranks?
According to a White Spark poll, the most essential component for local rankings is Google My Business. That is, the ability to appear in Google My Business is directly dependent on the presence of a company card, data availability, and other factors. The service can help businesses outperform competition by improving their position for relevant local search inquiries.
Another significant consideration that many small businesses overlook is the importance of reviews. Google My Business reviews are a significant ranking factor since they assist potential customers evaluate a business’s services and products before making a purchase decision.
After visiting an institution, customers can request customer feedback via e-mail, along with order confirmation via phone, SMS notice, or via messengers (restaurant, barbershop, )
Sign up with Google My Business
It’s easy to sign up for Google My Business because it’s free. To register, go to google.com/business and log in with your current or new Google account. Fill in the following details about the business: name, contact information, field of activity, and address. Check the box at the bottom of the form if you work in the service industry and provide goods and services to consumers at their homes. Add a business address to the form if you can accept clients there on a regular basis. If not, keep the entry blank and click “Hide my address,” and you’ll be able to specify the service area on the next screen.
Although the business category can be altered after registration, it is critical to make the correct choice. In the end, Google My Business’s features are niche-specific; each will have its own set of options for populating the company card with information. As a result, it’s vital picking the most accurate category and taking advantage of as many options as possible so that the user can view all of the company’s information in the search results. The restaurant will be able to provide a photo of the menu, the hotel will be able to include a photo of the rooms, and the store will be able to include a photo of the assortment.
Google will ask for company verification after you’ve completed the basic information. Verification can be accomplished through the mail, phone, or email. There’s also instant verification (if the site has already been confirmed in Google Search Console) and bulk verification (for businesses with more than ten local offices). Verification via phone or email is, of course, the most usual method.
Google is always with us, whether we’re looking for information, viewing movies, or using a voice assistant or Google Chrome on our computer or phone. It can be used not only for personal purposes but also for business development, thanks to advertising opportunities and Google My Business.